Please take time to read these Terms & Conditions of Use; we follow them in all of our Agency dealings, from client work to our in-house content sites. If you have any questions or comments, do reach out to us.

terms & conditions

Who We Are and How to Contact Us

We are Internet Safety Statistics, based in Northern Ireland with a business address of PT-Unit 42, Innovation Factory Forthriver Business Park, 385 Springfield Road, Belfast, Northern Ireland, BT12 7DG (“we”, “us”, “our”).

By Using Our Website You Accept these Terms & Conditions

In consideration for us providing you with our Services, you agree to comply with these Terms and acknowledge that they form a legally binding agreement between you and us (“Agreement”). By using our website, you confirm that you accept these Terms. You must not use the website if you do not agree to these Terms. We recommend that you print a copy of these Terms for future reference.

To be eligible to use our website, you must be over the age of 18.

You are also responsible for ensuring that all persons who access Internet Safety Statistics or through your internet connection are aware of these Terms and other applicable terms and conditions (please see clause 3 below for more information on this), and that they comply with them.

We may amend these Terms from time to time. Every time you wish to use Internet Safety Statistics or, please check these Terms to ensure you understand the terms that apply at that time. These Terms were most recently updated on January 2024.

In these terms, references to clauses (unless otherwise provided) are references of the clauses of these Terms; words in the singular include the plural and in the plural include the singular; a reference to a particular law is a reference to it as it is in force for the time being, taking account of any amendment, extension, application or re-enactment and includes any subordinate legislation for the time being in force made under it; and references to “including” and “include(s)” shall be deemed to mean respectively, “including without limitation” and “include(s) without limitation”.

Other Terms & Conditions that May Apply to You

These Terms refer to the following additional terms, which also apply to your use of Internet Safety Statistics or and/or our Services:

Our Privacy Notice can be accessed through the website.

Our Cookie Policy, which can also be accessed on this page, provides information about cookies on Internet Safety Statistics or

Changes we may make to Internet Safety

We may update and change Internet Safety Statistics or from time to time to reflect changes to our services, business and users’ needs.

We do not guarantee that our Services will always be available or uninterrupted. For business and operational reasons, we may suspend, withdraw, or restrict the availability of all or any part of Internet Safety Statistics or We will try to give you reasonable notice of any suspension or withdrawal. Any such notice will be posted on Internet Safety Statistics or

Payment If any services are delivered

You agree to pay any fee agreed between us in full cleared funds on the date specified by us when you agree to receive the Premium Services.

Any fees which we quote to you are, unless expressly stated otherwise, exclusive of VAT (which shall be payable by you).Without prejudice to any other rights or remedies which we might have if you fail to make any payment when due:

You shall pay interest on the overdue amount at the rate of 4% per annum above the base rate of the Bank of Ireland from time to time. Such interest shall accrue daily from the due date until actual payment of the overdue amount along with any interest accrued, whether before or after judgment, and we shall be entitled to suspend all Services to you, including your access to your User Account, until payment has been made in full.

All amounts due under this Agreement shall be paid in full without any set-off, counterclaim, deduction or withholding (other than any deduction or withholding of tax as required by law).

Keeping Your Account Details Safe If You Open One With Us

If you choose, or you are provided with, a user identification code, password, or any other piece of information as part of our security procedures, you must treat it as confidential and not disclose it to any third party.

We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time if, in our reasonable opinion, you have failed to comply with any of the provisions of these Terms.

If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at [email protected]

How You May Use

In consideration for you agreeing to comply with these Terms (and in respect of any Premium Services, payment of the agreed fee) we hereby grant you a non-exclusive, non-assignable, non-transferable, non-sub-licensable licence to access and use Internet Safety Statistics or solely and strictly for your own personal use.

You are not permitted to use any content on Internet Safety Statistics or for commercial purposes without obtaining a licence from us or our licensors to do so.

You agree not to access (or attempt to access) any part of Internet Safety Statistics or by any means other than through the interface provided by us. You specifically agree not to access (or attempt to access) any part of Internet Safety Statistics or through any automated means, including the use of scripts, robots, spiders, scrapers or web crawlers.

You agree that you will not:

(a) take any action that imposes, or may impose (in each case in our sole discretion) an unreasonable or disproportionately large load on our infrastructure.

(b) (save to the extent permitted by governing law) copy, duplicate, reproduce, rent, lease, loan, sell, trade, resell, modify, create derivative works, distribute or publicly display any part of Internet Safety Statistics or without prior written consent from us.

(c) interfere or attempt to interfere with the proper working of Internet Safety Statistics or or any activities conducted via Internet Safety Statistics or

(d) bypass any measures we may use to prevent or restrict access to Internet Safety Statistics or

(e) attempt to reverse engineer, decompile, or otherwise seek to obtain access to any source code in Internet Safety Statistics or You agree that you will not engage in any activity that interferes with or disrupts Internet Safety Statistics or or the servers and networks that are connected to it.

Uploading Content to Internet Safety Statistics

From time to time, you may be given the option to upload content to or send content using Internet Safety Statistics or There are some materials that are not appropriate or welcome. In particular, you may not upload, store or transmit via Internet Safety Statistics or any content (which term shall include text, images, media files or content displayed in any other format) that threatens, bullies or humiliates any other person; that is harmful, threatening, abusive, vulgar, harassing, defamatory, inflammatory, libellous, tortious, hateful or racially, ethnically or otherwise objectionable or invasive of another’s rights, including rights of celebrity, privacy and intellectual property; that is obscene or pornographic or would be deemed inappropriate for anyone aged 18 or under; that contains malware, viruses, spyware, adware, worms, Trojans or other malicious software; that is illegal or violates any export controls; that is fraudulent or deceptive or misleading; that depicts violence against people or property; that promotes or depicts racism, bigotry or hatred toward any individual or group; and/or that includes any requests for payment information on landing pages or lead capture; and/or any material sent from an anonymous, false or unmonitored address.

By uploading any content to, or transmitting via, Internet Safety Statistics or (any such content, “Your Content”):

  • You hereby grant us (and our employees, agents and sub-contractors) a worldwide, royalty-free, non-exclusive, sub-licensable and transferable licence to use Your Content for the purposes of providing our services (“Content Licence”).
  • You acknowledge that any such content will be considered non-confidential and non-proprietary.
  • You acknowledge and agree that we have the right to disclose your identity to any third party who claims that any content you post or upload to Internet Safety Statistics or constitutes a violation of their intellectual property rights or of their right to privacy.
  • You acknowledge and agree that you are solely responsible for securing and backing up your content.

You represent and warrant that:

  • You have the rights, power and authority necessary to grant the Content Licence above.
  • You have the lawful right to upload, reproduce, distribute and store Your Content, including the necessary consents which may be required in order to lawfully share, copy or transmit a third-party journal or article which may be protected by copyright (as well as other moral rights).
  • The uploading, reproduction and/or distribution of Your Content will not breach any confidentiality obligations to any other third party.
  • The uploading, reproduction and/or distribution of Your Content will not constitute or encourage a criminal offence or violate the rights of any party or otherwise create liability or violate any relevant local, national or international law; and
  • Your Content complies with the restrictions set out in clause 8.1, and you acknowledge and agree that you will be liable to us and indemnify us for any breach of the warranties set out in clause 8.2.5 above. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.
  • We have the right to remove any posting you make on Internet Safety Statistics or if, in our opinion, your post does not comply with the content standards set out in clause 8.1. we reserve the right to remove or edit any content, without notice and at our sole discretion, if we determine that it is not in compliance with these Terms or is notified to us as objectionable by a third party and to provide your IP address and other identifying information to law enforcement authorities, where appropriate, and take any and all other legal action at our disposal if we believe you have breached these Terms.
  • Notwithstanding any other provision herein, we may retain and use at our discretion for our own business purposes, statistical data collected from or in connection with your use of Internet Safety Statistics or, provided that it does not contain any Personal Data (as such term is defined in the General Data Protection Regulation (EU) 2016/67).


Internet Safety Statistics or may include information and materials uploaded by other users of the site, including links to bulletin boards, chat rooms, and social media sites. We have not verified or approved this information and materials. The views expressed by other users on Internet Safety Statistics or do not represent our views or values.

In order to enable us to provide access to Internet Safety Statistics or free of charge, we may also display third-party content on Internet Safety Statistics or and/or include third-party content (including advertising goods, services, courses or websites) in messages or newsletters which we send to our users (any such content, “Third Party Content”). While we may provide a platform for the display and/or communication of such Third third-party content, we do not undertake any vetting or authentication process with respect to that content. As such, to the fullest extent permitted by law, we expressly exclude any liability for any direct, indirect, special, incidental loss or damage which may arise in respect of your use of or reliance upon any Third Party Content.

Although we make reasonable efforts to update the information on Internet Safety Statistics or, we make no representations, warranties or guarantees, whether express or implied, that the content on Internet Safety Statistics or is accurate, complete or up-to-date. Nor can we accept responsibility to you and/or anyone else for any third-party content uploaded to or made accessible via Internet Safety Statistics or As such, you acknowledge and agree that:

We have no duty to moderate any content accessible via Internet Safety Statistics or, and you are solely responsible for any content which you (or any third party) upload, transmit and/or store using Internet Safety Statistics or;

Any use by you of or reliance upon any content accessible via Internet Safety Statistics or is at your sole risk. We do not endorse any promotions, products, services or campaigns which may be published or sent via Internet Safety Statistics or, nor do we endorse or make any representations or guarantees in respect of any research, adverts or other materials;

We do not endorse any third-party content, nor do we moderate it. Any use of or reliance upon such Third Party Content is at your sole risk. You expressly understand and agree that we do not make any express or implied representations or warranties to you in relation to any such Third Party Content, including fitness for purpose, infringement or merchantability, nor do we endorse or make any representations or guarantees in respect of any research, adverts or other material;

The content on Internet Safety Statistics or is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on Internet Safety Statistics or; and

Where Internet Safety Statistics or contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them. We have no control over the contents of those sites or resources.

If you wish to complain about information and materials uploaded to Internet Safety Statistics or, please contact us on [email protected].


Whether you are a consumer or a business user, we do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.

You agree and acknowledge that you are in a better position than us to foresee and evaluate any potential damage or loss which you may suffer in connection with your use of Internet Safety Statistics or or our services; that we cannot adequately insure our potential liability to you; and that, accordingly, the exclusions and limitations contained in this clause 10 are reasonable. You also undertake at all times to mitigate any such damage or loss.

You agree to indemnify us against all liabilities, costs, expenses, damages and losses (including any direct, indirect or consequential losses, loss of profit, loss of reputation and all interest, penalties and all other professional costs and expenses (calculated on a full indemnity basis) suffered or incurred by us, arising out of any third party claims against us which arise in connection with a breach of these Terms by you

If you are a business user:

We exclude all implied conditions, warranties, representations or other terms that may apply to our Services, including Internet Safety Statistics or and/or any content on it.

We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:

(i) Use of, or inability to use, Internet Safety Statistics or

(ii) Use of or reliance on any content displayed on Internet Safety Statistics or In particular, we will not be liable for:

(a) Loss of profits, sales, business, or revenue.

(b) Business interruption.

(c) Loss of anticipated savings.

(d) Loss of business opportunity, goodwill or reputation.

(e) Any indirect or consequential loss or damage.

Subject to clause 10.1 above, our aggregate liability to you in respect of any loss or damage suffered by you and arising out of or in connection with the use of Internet Safety Statistics or or services by you or any third party shall not exceed any amounts paid by you to us in the 6 months preceding the date of your claim.

If you are a consumer user

Please note that we only provide Internet Safety Statistics or for domestic and private use. You agree not to use them for commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

Subject to clause 10.1 above, our aggregate liability to you in respect of any loss or damage suffered by you and arising out of or in connection with the use of Internet Safety Statistics or by you or any third party shall not exceed the sum of £10. You acknowledge that since the site and any materials on the site are provided free of charge, this is limitation is reasonable.

How We May Use Your Personal Information

We will only use your personal information as set out in our privacy notice, which can be accessed on the website.

Our Intellectual Property Rights

You agree not to use any of the trademarks, trade names, service marks, copyrights, logos, domain names, and/or other distinctive brand features displayed in Internet Safety Statistics or belonging to us or any third party unless you have valid written permission to do so. You agree not to alter, remove or obscure any proprietary notices (including copyright and trademark notices) which may appear in or be held within Internet Safety Statistics or

In the event that your use of Internet Safety Statistics or if used in accordance with these Terms, infringes any intellectual property rights of a third party, we may, at our sole discretion and expense, replace or modify Internet Safety Statistics or so that it is no longer infringing or obtain for you the right to continue using Internet Safety Statistics or This, therefore, constitutes your sole remedy in relation to any claim of infringement with respect to Internet Safety Statistics or

For the purposes of this clause 12, any reference to “Internet Safety Statistics or” shall include any content in any content or materials on the site, emails and/or other correspondence, videos or images (or attachments thereto) which you may receive from us from time to time.

Rules About Linking to

You may link to Internet Safety Statistics or, provided that:

  • You do so in a way that is fair and legal and does not damage our reputation or take advantage of it;
  • You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists;
  • You must not establish a link to Internet Safety Statistics or on any website that is not owned by you;
  • Internet Safety Statistics or may not be framed on any other site, nor may you create a link to any part of it other than the home page.
  • We reserve the right to withdraw linking permission at any time at our sole discretion.
  • The website to which you are linking must comply in all respects with the content standards set out in clause 8.1 above.


We may at any time terminate this agreement, at our sole discretion, and with you with no liability to you, if:

You materially breach any provision of these Terms (or act in a manner which we believe shows that you do not intend to, or are unable to comply with these Terms):

  • We have received a complaint or complaints from any user in respect of your actions and/or use of Internet Safety Statistics or, which we believe is or could be damaging to us or
  • we cease to provide Internet Safety Statistics or and/or do business.
  • On termination of these Terms, the following clauses shall apply:
  • The licence granted under clause 7.1 shall immediately terminate;
  • If we have terminated these Terms other than for a reason set out in clause 14.1, we will refund you for any services paid for but not received owing to the termination;
  • We reserve the right to promptly delete any content you have uploaded to Internet Safety Statistics or (it is your responsibility to make sure you have and maintain a backup of any such documents and/or content);
  • All of the legal rights, obligations and liabilities that you and we have benefited from, been subject to (or which have accrued over time whilst the Agreement has been in force) or which are expressed to continue indefinitely shall be unaffected by this cessation, and in particular, the provisions of clauses 5.6, 5.8, 5.9, 8, 9, 10, 11, 12.1, 12.2, 14.2, 15 and 16 shall survive termination of these Terms.

General Provisions

You shall not assign, transfer or sub-license any of your rights or obligations under these terms other than as expressly provided for in these Terms. We may at any time assign all or any of our rights and transfer all or any of our obligations under these Terms.

Failure or neglect by us to enforce any of the provisions of these Terms at any time shall not be construed or deemed to be a waiver of our rights, nor shall this in any way affect the validity of the whole or any part of these Terms, nor prejudice our rights to take subsequent action.

We shall not be liable to you in the event that we are unable to perform any of our obligations under these Terms owing to circumstances beyond our reasonable control, including acts of god, governmental actions, an outbreak of hostilities (whether war is declared or not), or in the event of a national emergency or terrorist intervention.

If any part of any provisions of these Terms shall be or become invalid, unlawful or unenforceable to any extent, then the remainder of such provisions and all other provisions of these Terms shall continue to be valid and enforceable to the fullest extent permitted by law.

These Terms represent the entire agreement between you and us in relation to the subject matter of these Terms, and neither you nor us has relied upon any statement or representation made by the other in agreeing to enter these Terms.

Which Country’s Laws Apply To Any Disputes?

These Terms, their subject matter and their formation (and any non-contractual disputes or claims) are governed by Northern Irish law. We both agree to the exclusive jurisdiction of the courts of Northern Ireland.

You acknowledge that we own or licence all legal rights, title and interest in and to Internet Safety Statistics or, including any intellectual property rights which subsist therein, which we may send to you from time to time (whether those rights happen to be registered or not, and wherever in the world those right may exist) and that all intellectual property rights in Internet Safety Statistics or (including source code in the software) belong to and shall remain vested in us (or where relevant our licensors). Nothing in these Terms shall confer on you any right, title or interest in any intellectual property rights (except the rights of use set out in these Terms).

Accessibility Statement for ProfileTree

At ProfileTree, we are dedicated to making our digital services, including our website and online content, accessible to everyone, regardless of their ability or disability. Our commitment is to ensure an inclusive and accessible online environment for all users.

Our Commitment

We aim to comply with all applicable standards, including the Web Content Accessibility Guidelines (WCAG) 2.1 AA standard, to provide an inclusive experience. These guidelines explain how to make web content accessible for people with disabilities and user-friendly for everyone.

Measures to Support Accessibility

ProfileTree takes the following measures to ensure accessibility:
Regular Accessibility Reviews: Our website undergoes regular reviews to identify and fix potential accessibility issues.
Training for Our Team: We provide accessibility training for our staff to ensure a thorough understanding of accessible design and content.
Incorporating Accessibility into Our Design: Accessibility is a primary consideration when designing and developing our website and digital offerings.
User Feedback: We seek feedback to improve accessibility and address issues promptly.

Accessibility Features

Our website includes features designed to improve accessibility, such as:
Text Alternatives: We provide text alternatives for non-text content.
Content Structure: Our content is structured and tagged to be accessible to screen readers.
Keyboard Navigation: Our website is navigable via a keyboard for users who cannot use a mouse.
Adjustable Text and Contrast: Options to adjust text size and contrast are available for users with visual impairments.

Compatibility with Browsers and Assistive Technology

Our website is designed to be compatible with recent versions of major browsers and screen readers. However, we recommend using the latest browser and assistive technology versions for the best experience.

Technical Specifications

Accessibility of ProfileTree relies on the following technologies to work:
These technologies ensure the greatest possible accessibility and reliability of content across various user systems.

Feedback and Contact Information

We welcome feedback on our website’s accessibility. If you encounter any issues or have suggestions, please contact us at [email protected]. We aim to respond to feedback within a standard timeframe and take action where necessary to address concerns.

Enforcement Procedure

If unsatisfied with our response, you can use the Equality Commission for Northern Ireland.

Review and Update

This accessibility statement is reviewed and updated regularly to reflect our digital offerings and changes in user feedback.

Check out our popular content on a range of cyber safety issues that face everyone online today:

Anti Virus Software

Company Cyber Security

Workplace Internet Safety

Cyber Safety for all

Families and online safety

Cyber Crime Statistics and News

AI Policy

ProfileTree Web Design and Digital Marketing is at the forefront of integrating cutting-edge technology with traditional journalism and media creation. Our content process involves the strategic utilisation of Generative AI, including platforms like ChatGPT, to improve our journalistic efforts. It’s important to note that while Generative AI is a powerful tool, it cannot replace the indispensable human element in journalism and content writing.
Our application of Generative AI is multifaceted and is designed to enhance the efficiency and effectiveness of our content creation process:

Content Assembly Support: Generative AI aids in the preliminary stages of content creation. This includes optimising for SEO, identifying relevant keywords, and developing initial content briefs. It is important to emphasise that all ProfileTree content undergoes a meticulous editorial review before publication.

Preliminary Editing Assistance: The AI acts as an initial filter, scrutinising content for grammatical precision and adherence to our stylistic guidelines. This is the first step in a comprehensive review process, culminating in a final assessment by our editors before any content is made public.

Content Versioning for Diverse Platforms: In today’s digital age, content must be versatile. Generative AI assists in crafting multiple or alternate forms of our content – such as summaries or detailed briefs – tailored for various platforms. These adaptations are subjected to the same rigorous editorial scrutiny before being published.

Research and Information Gathering: Generative AI significantly enhances our ability to gather research, information, and data, which are pivotal in our reporting process. Nevertheless, our commitment to accuracy and reliability remains steadfast, with all content undergoing thorough fact-checking and editorial review before publication.

General Standards and Practices for Digital Media Content Creation

In the realm of digital media, credibility is built on trust: trust that our content creators will seek out and convey information to the public; trust in reporting news and stories accurately, fairly, and impartially; and trust that our team will uphold professional and ethical standards in their crucial role of informing the community.

Maintaining our audience’s trust demands diligent and conscientious efforts to perform our roles with integrity and honesty. This includes avoiding conflicts of interest — whether personal or professional — that might compromise our credibility or the authenticity of our reporting.

To guide our content creators, we have established general policies for conduct. While it’s impossible to anticipate every situation, the public nature of our work necessitates adherence to these baseline editorial standards and practices. Individual digital media organisations may have additional policies that supplement these standards.

Our reputation for trustworthiness hinges on each team member’s commitment to these professional conduct standards. All employees are expected to be familiar with and adhere to these guidelines.

Content Creation Practices

Honesty, Fairness, and Accuracy: These principles are fundamental. We strive to cover stories as comprehensively as possible, presenting diverse viewpoints responsibly. When necessary, we make sure to clarify our sources of information and acknowledge when facts are not immediately clear.

Follow the Law: While content creation is a vital societal role, it doesn’t grant the right to break the law. ProfileTree content creators comply with legal standards in information gathering and are mindful of privacy rights and legal boundaries.
By adhering to these standards, we commit to upholding the trust placed in us by our communities and ensuring the integrity of our content in the digital media landscape.

We understand the importance of transparency and accountability online and in content creation. Should you have any inquiries or require clarification regarding our content, please feel free to contact us through our ‘Contact Us’ page. Our commitment to innovative content and impeccable standards remains unwavering as we embrace the future of digital storytelling.